Vans
CLIENT: VANS / NEATO
TITLE: EVENT PRODUCER
SERVICES PROVIDED: PRODUCTION OPERATIONS / BRAND MANAGEMENT / CONTENT CREATION / POST PRODUCTION
Details:
Produced a dynamic social media campaign to connect high school and college students through the Vans Custom Culture contest, highlighting brand management and producing experiential marketing events in key cities. These events targeted the high school and college demographic, promoting Vans' brand image of skateboarding, underground art, and music. Responsibilities included producing video shoots of the events for social media content creation and overseeing post-production of these video shoots. Additionally, I handled copywriting for social media posts. Students collaborated with famous graffiti artists to design unique Vans shoes, with social media followers voting for their favorite designs. City winners advanced to a national competition, where the best designer, determined by followers' votes, won cash and prizes. This campaign successfully increased Vans' social media presence and relevance among today’s youth.