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Bud Light
CLIENT: ANHEUSER BUSH / NEATO
TITLE: EVENT PRODUCER
SERVICES PROVIDED: PRODUCTION OPERATIONS / BRAND MANAGEMENT
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Responsible for managing brand ambassadors for Bud Light at promotional events targeting the millennial college demographic. This included executing event concepts, overseeing budgets, building relationships with students, and reporting consumer trends. I also created impactful brand activations and social media campaigns, notably the #UpForWhatever and #HouseOfWhatever campaigns, which generated over 7,000 social media posts. Additionally, I managed campaigns where college students submitted audition videos to attend the House of Whatever Super Bowl party in Phoenix, AZ, significantly boosting Bud Light's engagement and presence in the college market.
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